Mac & Pearl to service the needs of the luxury sector, my colleague and I found ourselves drawing up an exhaustive list of potential clients and creating presentations to said clients. All that remained was to get our hands on a reliable and up-to-date mailing list.
Such lists are readily available but can be expensive, and because marketing is by its very nature an incestuous business, these lists can be completely out of date by the time you receive them.
So instead of forking out around $600 for around 2,000 contacts I opted instead to try out a website entitled getemail.io According to their website, the company uses big data and machine learning algorithms to find email addresses of any professional in seconds. But don't let the techno-speak send a cold sweat down the back of your neck, because the fact of the matter is this service is not only easy to use, but also seems to work pretty well.
Here's how it works. You simply register with getemail for free and receive up to 50 free emails per month. The service works through Linkedin, so once you have registered, a green GET EMAIL button magically appears on any Linkedin profiles you view. Click on the button and you'll get one of three possible responses. In many instances, the email address will appear instantly. Alternatively, you will be asked to click another button to verify one of several possible addresses. This will take a couple of minutes, at the end of which you will receive a verified email or one that can't be found. On the whole most emails are in fact located, and are accurate. None seemed to bounce back. In fact, I noticed that one of the contacts on my list changed her surname and email address overnight (presumably because she had just got married) - and this showed up on the system because people generally keep their status on Linkedin bang up-to-date.
If, of course, you want to get your hands on more than 50 free email addresses per month, you can sign up to receive more - anything from 300 to 10,000 a month for $49 or $399 respectively.
So if like us, you are a small business looking for prospects, getemail.io should be your first port of call.
Alex Pearl is author of Sleeping with the Blackbirds